Consumer Perspectives Inc.

In The Press

Firm Selected for Brentwood Concerned Citizen Panel

August 9, 2004 - Brentwood, CA - Will Tomlinson, president of Consumer Perspectives, Inc. (CPI), is pleased to announce that city council candidate, Richard Bates Jr., has chosen his firm to gather and analyze data for the Brentwood Concerned Citizen Panel.

This panel was formed by Bates to solicit the opinion of Brentwood citizens regarding the City Council, future city growth, and other issues that affect the city of Brentwood. Bates felt it was important develop a forum in which citizens could communicate directly with the city council regarding their needs and concerns. Panelists are asked to complete a series of online surveys via the Internet; their responses will be used to help shape the future of Brentwood. If elected, Bates plans on making the panel permanent so that residents have a open channel to the city council.

Consumer Perspectives, Inc. has developed the surveys for this panel and has already deployed the first of the series to approximately 100 participants. The results will be collected and compiled into a report by Tomlinson for presentation to Bates. CPI is an independent market research firm in Brentwood that develops and deploys customized surveys as well as performs analysis using the survey results.

Recent Seminars

Capturing & Leveraging Consumer Insight
An Hawaii Internation Conference on Business Seminar
June, 2003 - Honolulu, Hawaii

"Innovation Pipeline: Making New Product and Service Development More Consumer-Centric"
Workshop led by Will Tomlinson, CPI

This workshop, led by Will Tomlinson, founder and president of Consumer Perspectives, will examine building a framework of consumer insight that is built upon the way consumers think about the products/categories being explored by your organization. Too often, consumer insights are masked by the very words companies use to discuss their products/services internally. Why do so many ideas that seemed like sure winners die when they reach the consumer testing stage? Was the idea doomed from the start or did the essence of its appeal get lost somewhere along the way?

Specifically, this workshop will address:

Bridging the gap between marketers and consumer

Translating "marketing-speak" or "techno-speak" into "consumer-speak"

How to learn by simply listening to the consumer

Understanding the synergy between qualitative and quantitative research

Participants will leave this workshop equipped to:

Identify potential communication problems before expensive testing is initiated
Put a process in place that will enhance the innovation process
Enable their organization to more fully understand a new idea's true potential

About Consumer Perspectives, Inc.

Consumer Perspectives, Inc. (CPI) is a full-service market research company located in the Seattle, Washington area. With 20 years of experience, CPI specializes in consumer research including: customized research development, syndicated scanner information, household panel data, and category management. Some of their clients include: The Clorox Company, Nestle USA, PeopleSoft, Pepperball, Inc., and Faith Popcorn's Brain Reserve.

For More Information Contact:
Will Tomlinson
Consumer Perspectives, Inc.
720 S 333rd St., Suite 210
Federal Way, Washington 98023
Phone: 925-766-8585
www.perspectivesco.com